ONLINE MARKETING/ADVERTISING

BE HEARD. GET FOUND. DIGITAL MARKETING WITH GOOGLE ADWORDS IS YOUR MEGAPHONE.

I magine your website is a lifeguard on a beautiful beach.

Now, if your web design was done by us, it’s a super nice one, so imagine a super fit lifeguard. In this little analogy, your lifeguard’s task is to warn a horde of happy swimmers that a menacing shark is fast approaching. What to do? If you jump in and swim around you could only save a handful. Screaming and shouting wouldn’t do much better, though. Who could hear you over all that splashing?

Now, here’s a 500-watt megaphone.

Digital marketing is the 500-watt megaphone of the internet. Without it, your shiny new website is all but helpless to reach a sea of potential customers. It’s just a super fit lifeguard yelling and waving its arms like a fool. You have a message many customers want to hear. Some of them NEED to hear it. Digital marketing gives you the power to reach them.

The right digital marketing strategy, in fact, allows you to go even further: saving you money by targeting only those audience segments relevant to you. Think of it as a megaphone with the ability to reach only swimmers in blue swimsuits. Or something. The point is, the right mix of paid and organic search, content marketing, social media strategy, and email marketing can turn a handful of page-visits into thousands.

Choosing from our quiver of SEO, PPC, social, and content marketing, Insomniac Media custom builds highly efficient digital marketing strategies for your business.

There are customers out there who need your help. Don’t let your website go left unheard.

Search Engine Optimization ( SEO ) aka Better Rankings In Google Search

Get high-quality traffic (potential customers) to your website

Let’s look at two ways to get your website (and business) found in the search engines to get those leads and inquiries:

1. ORGANIC SEO – This is where we go into your website and optimize the content (including images), on your pages. This is done after our SEO specialist researches your industry to suggest keywords and a targeted area/s. We then implement an SEO strategy on specific pages to boost the relevancy and usefulness of the content to those searching.

Organic SEO can take up to six months to see results and depending on the industry, can be harder to achieve for some businesses than others. Organic SEO is not guaranteed, but we use best practices to maximize the chance of your success. If you are after immediate results, Search Engine Marketing (SEM) is a service we also provide.

2. SEM (AdWords also called Pay-Per-Click) – This is where we put together an ad campaign targeting specific keywords and target area for your business. These ads appear with the search results on Google. These results are immediate and you set your budget for as much as you would like to spend.

We suggest no less than $20 per day. We also suggest that we set up and professionally monitor the campaign on your behalf. Can’t handle the leads and inquiries coming through? (it happens!) – you can switch the campaign on and off as required (within reason!).

WITH OUR DIGITAL MARKETING YOU GET MORE THAN A FEW PERKS.

FULLY MANAGED

Start to finish, concept to completion, A to Z—whichever cliché you want to pick, that’s how we manage your digital marketing.

CUSTOM SOLUTIONS

We carefully select from our powerful quiver of solutions—from SEO to social media—to devise a strategy perfect for your unique needs.

CLEVER CONTENT

The best marketing tells a story your customer can’t help but relate to. Our copywriters are the best in the biz at spinning a yarn.

INTEGRATED SERVICES

If you could get your digital marketing from the same guys who did your website, logo, print collateral, signage, etc., wouldn’t that make sense?

GOOGLE ADWORDS / PPC CAMPAIGNS

How can YOUR business benefit from a Google Adwords/PPC Campaign?

TARGETED TRAFFIC TO YOUR WEBSITE

The Google AdWords system is the quickest way to get qualified traffic to your website. Visitors can be local or from around the world, you are in control of your audience and you schedule your ads for particular days of the week or time of day.

CONTROL OF BUDGET AND TERM
You get to set your own budget and can you can increase or decrease at any time. There are no long-term lock-in contracts either.

TRANSPARENT MANAGEMENT FEE

You pay Google directly for the traffic and pay us the management fee only – there is no uncertainty on how much you pay.

HIGH RETURN MARKETING

This type of marketing is believed to be the most effective and efficient way to generate targeted leads in many industries.

THE EXPERIENCE NEEDED TO MAXIMIZE YOUR RETURN

You get a professional, Google Certified, Google AdWords manager working to maximize your leads by actively watching for the best keyword opportunities and matching them with effective ad writing to get searchers clicking through to your website.

RESPONSIVE SERVICE

Your ads will be up and running quickly. We can quickly get an understanding of your business aims and get the right visitors to your website in no time.

SETTING YOUR PPC CAMPAIGN BUDGET.

Please note: a setup fee $199 also applies and is payable with your first management fee.
PPC systems like Google’s AdWords can be highly effective but can also be very confusing and difficult to use effectively without the right experience. There are numerous factors to trap the unwary, from incorrect network settings to poor ad copy and not understanding the implications of keyword match types, bidding strategy or negative keywords. Not only that but the system is not one to set and forget. It requires constant monitoring and tweaking to get good results.

Most users find it best to get a qualified professional to manage their AdWords campaigns. The fees involved are usually much less than the wasted dollars in unmanaged accounts and a professional will everything runs efficiently to produce the greatest possible results for your business. Why spend hundreds or thousands of dollars wastefully when you can spend it wisely instead?

A Few Of Our Happy Clients

web design for shay edwards interiors

LET’S WORK TOGETHER!

Contact us today to kick your online presence into overdrive!

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